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A missed call is a telephone call that is deliberately terminated by the caller before being answered by its intended recipient, in order to communicate a pre-agreed message. It is a form of one-bit messaging.

A missed call solution aids businesses to call back their customers who gave missed calls on their business numbers. The call is processed via auto-dialer, connecting the target audience with either an automated IVR message, a voice bot or a live agent.

The origin of missed call marketing is based on the way people communicate in the Indian subcontinent. Brands have taken advantage of this by customizing the response to a simple missed call. A missed call can be followed by an SMS, another call, or a combination of both. A missed call service is an automated web application used by corporations and small businesses to reach consumers. It notifies them of all the phone calls they missed on the company's landline / mobile / toll-free number. You can take advantage of the missed call alert service to interact with your customers. Maximum customer response with missed call marketing The missed call alert services are favorable for the customers as they are totally free and the customer does not have to pay a single penny for giving a missed call. Therefore, if you use missed call services to interact with the customer, you will surely be a success. That is why missed call services are preferred for use in campaigns and contests.